Privacy Policy

Honda is committed to protecting and respecting your privacy. This Privacy Notice tells you how Honda Motor Europe Limited (“Honda”, “we”, “us”) processes your personal data when you visit, download, or contact Honda in relation to, Honda websites and apps that refer to this Privacy Notice (all "Honda Online Content"). This Privacy Notice also describes your personal data protection rights, including a right to object to some of the processing that Honda carries out. More information about your rights, and how to exercise them, is set out in the “Your Choices and Rights” section.

We may also provide you with additional information when we collect personal data, where we feel it would be helpful to provide relevant and timely information.

What Personal Data We Collect

We process the following types of personal data:

Contact information: such as your name, job title (for Business Accounts), address, phone, email, and other similar information.

Company information your company name, Fleet size, and Change Cycle, and other similar information for Fleet/Business Accounts

Technical details of your visit to the Honda Online Content: such as your IP address and operating system, browser type (for visits to our website), details of the device you are using (e.g. your device serial number, unique identification number, MAC address) and technical and event based data in relation to your usage of your device (e.g. internet and Bluetooth pairing and connectivity data and session duration).

Information to create a user profile: such as your username, password or PIN.

Vehicle information: such as your Vehicle Identification Number (VIN) and date of purchase.

Product information: such as your product id and date and location of purchase.

Financial information: such as your bank account and payment details

Any other information you submit to us: such as signatures, photographs, opinions, your location, and your trips and any other information you provide, either via the Honda app or other platforms.

Why We Collect, Use and Store this Personal Data

We collect, use and store your personal data for the reasons set out below.

Where necessary for Honda’s legitimate interests, as listed below, and where our interests are not overridden by your data protection rights.

to deliver the Honda Online Content and related services to you;

to administer Honda Online Content resources;

to allow us to improve and optimise the Honda Online Content and Honda products and services;

to respond to your request or enquiry online by you completing a form, for example by you requesting a brochure, locating the nearest Honda dealership, or you requesting a test drive, or you requesting a service of your Honda vehicle, or Honda product via our online forms.

to respond to your request or enquiry, for example by sending a brochure, locating the nearest Honda dealership, booking a test drive, or arranging for a service of your Honda vehicle, or Honda product.

to notify dealers and Honda branches of any upcoming services, test drives or other appointments in relation to you or your Honda vehicle or Honda product;

to contact you for the above purposes (directly or through a Honda group company, a Honda authorised dealer, a relevant partner or agent) by post, telephone, e-mail, text or push notification;

to ask you to provide your opinion or participate in surveys about our vehicles, products services, and dealerships;

to understand which parts of the Honda Online Content are popular/most used, or those which need changing/upgrading; and

to respond to user questions and complaints.

Where you have given consent.

For example, to provide you with direct marketing including information about goods and services which may be of interest to you by post, telephone, SMS, email and
online. To subscribe to our Engine Room Newsletter.

We will always offer you the opportunity to withdraw from all marketing and also to unsubscribe from our Engine Room Newsletter.

Where necessary to perform any contract Honda has with you.

For example, to facilitate online payments and to deliver products and services.

Where necessary to comply with a legal obligation.

Where necessary to protect Honda’s legitimate interests and legal rights, and where our interests are not overridden by your data protection rights.
Protecting our legitimate business interests and legal rights. This includes, but is not limited to, use in connection with compliance, regulatory, auditing, legal claims (including disclosure of such information in connection with legal process or litigation) and other ethics and compliance reporting requirements

On occasions Honda will also convert personal data into anonymous data and use it (normally on an aggregated statistical basis) for research and analysis to improve the Honda Online Content, analyse trends and, tailor products. Aggregated personal information does not personally identify you or any other use of the Honda Online Content.

How We Share Your Personal Data

Transfers within the Honda Group of Companies

We share your personal data with members of the Honda Group

Honda Finance Europe PLC (HFE): HFE provides financing options for UK customers.

Honda Motor Co., Ltd. (HM): HM, our parent company, receives information on product recalls, and information on our NSX sales (Transfer of Customer Name and NSX Specification in order for factory build. N.B. HME send this information directly.)

For the purposes mentioned above, your personal data will be processed in, or accessed from, members of the Honda Group of Companies situated in jurisdictions outside the European Economic Area ("EEA") that do not have equivalent data protection laws to those in the EEA. When we transfer your data within the Honda Group of Companies, we make use of standard contractual data protection clauses, which have been approved by the European Commission.

(a) Transfers to Honda authorised dealers and repairers

We share your personal data with Honda authorised dealers and repairers in the EEA. This data is shared so we can fulfil your test drive, service enquiries, and also share your ownership details with your sales or servicing dealers where you have requested assistance.

A full list of Honda dealers may be accessed below:



Lawn & Garden:





There is also a Dealer Search Engine online:



Lawn & Garden:





(b) Transfers to companies providing services under contract

Your personal data will be shared with companies providing services under contract to the Honda group of companies, such the companies set out below:

· Honda website providers & hosting/

o Main platform (current provider: Digitas LBi Limited)

o Honda Used Car locator (current provider: Cox Automotive Limited)

o Honda e-Commerce website, including live chat provider and payments (current providers: The Limited, Summit media Limited, Worldpay: Merchant Services)

o Used Motorcycle Locator Portal (current provider: Media Links Online Limited)

o Competition Microsites (current provider: PromoVeritas Ltd)

· Google analytics provided for website improvements and optimisation (Google LLC)

· Motorcycles Experiences (current providers: Honda School of Motorcycling, Dave Thorpe (Dthorp Limited), Inch Perfect Trials Limited)

· Brochure fulfilment (current provider: Paragon Customer Communications)

· Email Broadcast (current provider: Engine Partners UK LLP & Adestra Limited)

· Event Management (current provider: Noble Limited, KCS Limited)

· Event tablet data collection (current provider: Valentine Worldwide Ltd)

· Fleet & B2B Management (current provider: ROI Limited)

· IT help desk provider (current provider: ATOS IT services UK Limited)

· IT hosting (current provider: IBM Belgium SPRL/BVBA)

· IT maintenance provider (current provider: IBM United Kingdom Limited)

· Data Management (current provider: REaD Group, CAP HPI Group, ETL)

· Data Analysis (current providers: Urban Science International Limited, Karmarama, Dentsu Aegis Network Limited, Sky UK, OEConnection - OEC, Universal McCann UK)

· Extended Guarantees & Service Plan providers (current provider: TWG Service Limited)

· Roadside Assistance (current provider: The Automobile Association (AA plc))

· Customer satisfaction surveys across our divisions (current providers: InMoment INC, Ipsos Mori Limited, Ideas+Vision, Simpson & Carpenter, Qualtrics Ltd, Reevoo Limited, mo'web GmbH, Batterii LLC (D.B.A “Vurvey”).)

· Customer Relations call services (current provider: Concentrix Corporation, BPA, Corporate Facilitation Ltd, Ctalk Limited)

· Registration Data for government use (Driving & Vehicle Licensing Agency (DVLA))

· Registration/Security Tag process for Motorcycle (current provider: DataTag Limited)

· Tracking system for Motorcycles (current provider: Scorpion Automotive Limited)

· Vehicle Recalls (current provider: Go Inspire Group)

Transfers outside the EEA

When personal data is transferred internationally, we will rely on acceptable and defined legal mechanisms to ensure that we always protect data. In doing so, we may use standard contractual data protection clauses, which have been approved by the European Commission and currently adopted by the UK government. We may also transfer your data to organisations which have corporate rules in place to protect your data, which have been approved by EU data protection authorities. Alternatively, certain countries, like Japan, are also deemed to be adequate countries for the purposes of transferring your personal data and Honda Motor Europe may make use of such ‘adequacy’ designation. For further information, including to obtain a copy of the documents used to protect your information, please contact us as described in the Contact Us section below.

(c) Transfers to other organisations

Transfers to third parties if we are under a duty to disclose your personal data in order to comply with a legal obligation or if we consider this is necessary for us to protect the rights, property or safety of Honda, our customers or others.

Transfers to government authorities and/or law enforcement officials if mandated by law or if required for the protection of our legitimate interests in compliance with applicable laws.

Transfers to prospective or actual buyers in the event that Honda, or any part of the Honda Group, sells any of its business or assets which includes personal data.

Your Choices and Rights

(a) Your general Rights and Choices

You have the right to ask Honda for a copy of your personal data; to correct, delete or restrict processing of your personal data; and to obtain the personal data you provide in a structured, machine readable format.

You can object to the processing of your personal data in some circumstances (in particular, where we don’t have to process the data to meet a contractual or other legal requirement).

Where we have asked for your consent, you may withdraw consent at any time. If you ask to withdraw your consent to Honda processing your data, this will not affect any processing which has already taken place at that time.

These rights may be limited, for example if fulfilling your request would reveal personal data about another person, or if you ask us to delete information which we are required by law or have compelling legitimate interests to keep.

(b) Your Rights and Choices regarding Direct Marketing

Honda will give you the opportunity to opt-in (consent) to having your contact details used for direct marketing purposes at the time we ask you to submit your details.

If you do not want us to send you direct marketing, or to use your personal data for profiling related to direct marketing, or to pass your details on to third parties for marketing purposes, you can ask us not to do this, at any time, by

Replying to a direct marketing email, by selecting the ‘unsubscribe’ button;

By changing privacy settings in an app (if applicable to the app);

By contacting us at or writing to:
The Database Manager, Honda (UK), Cain Road, Bracknell, RG12 1HL, United Kingdom; or

By calling us on 0345 200 8000.

(c) Your Right to Complain to a Supervisory Authority

You also have the right to complain to a supervisory authority for data protection. The supervisory authority could be in the place where you live, or where you work, or where a breach of data protection obligations has occurred.

Data Retention

We will retain your personal data only for as long as we need it for Honda's legitimate interest in accordance with applicable law, or perform a service at your request, or to meet a legal requirement. At the end of the retention period, we will take steps to delete your personal data or hold it in a form that no longer identifies you.

Fake emails using Honda's name

Honda is aware of fake emails, popularly called "phishing" emails which can contain notices such as job advertisements, job offers and competition award notifications. These emails use Honda’s name to pretend they are genuine and exist solely for the purpose of obtaining private information about consumers (e.g. credit card numbers or passwords). These emails have no connection with Honda and Honda does not use these methods for job advertising or for communicating with competition winners.

Unfortunately these fake emails are a growing fraud on the internet. This practice is carried out either by the sending of a bogus email directly to a victim, or by directing them to a website where personal information is requested.

Fake job offers tend to target overseas individuals, as they ask for money to be sent to them for UK visa purposes. Honda never requests payments details in association with any job applications or any communication related to them. If in any doubt about the validity of a recruitment offer, please contact Human Resources, Honda (UK), Cain Road, Bracknell, RG12 1HL, United Kingdom.

Recent email award notifications have purported to be from Honda. Honda never requests payment details in association with competition winners or any communication related to them.

Honda advises that if you receive an email using Honda’s name that asks for personal information or financial information and you have concerns about its authenticity, then please treat such emails with extreme caution.

Links to third party sites

Our Website may, from time to time, contain links to and from the websites of our partner networks, advertisers and Group companies. Honda is not responsible for the content of any websites that are linked to its site. When entering a third party site, it is your responsibility to ensure that you read the privacy notice and legal terms & conditions that apply to that site.

Updates to this Privacy Notice

This Privacy Notice may be updated periodically. We will update the date at the top of this Privacy Notice accordingly and encourage you to check for changes to this Privacy Notice, which will be available on the Honda Online Content. On some occasions, we may also actively advise you of specific data handling activities or significant changes to this Privacy Notice, as required by applicable law.

Contact Us

Honda Motor Europe Limited (company number 857969, Cain Road, Bracknell, Berkshire, England, RG12 1HL) is the data controller of Honda customer and prospect personal data, processed further to this Privacy Notice. Our data protection officer for Honda operations in Europe can be contacted at (English only). In the UK, Honda Motor Europe Limited trades as Honda (UK), whose address is Cain Road, Bracknell, Berkshire, England, RG12 1HL. Our data protection manager for Honda operations in the UK can be contacted at If you have any questions about this Privacy Notice, please contact us at Honda (UK).